By STEVE KRAH
First-hand familiarity with the subject and the desire to offer something of value to baseball players and their families led Aaron Mortrud to launch Midwest Recruiting, LLC in October 2020.
Mortrud, a 1990 graduate of Bethany Christian School in Waterford Mills, Ind. (south side of Goshen), where his head coach was Dan Bodiker, played one season each for head coach Mike Frame at Huntington College (now Huntington University) and at Indiana University Purdue University Indianapolis (IUPUI).
Oldest son Nick Mortrud went through the recruiting process while playing at Westview High School in Topeka, Ind.
Midwest Recruiting, LLC helps market players to prospective colleges in an efficient, affordable way.
Mortrud describes it as “Autotrader for Athletes.”
“Recruiting is a sales process,” says Mortrud, whose day job is National Sales Manager for Starcraft Inc., and works of the office near his Shipshewana, Ind., home. “College coaches are buyers of a product — the student-athlete. How do you connect the buyer with the product?”
Using his relationships with recruiters, Mortrud works for his clients to join the two parties.
Once he got the ball rolling last fall, things took off like crazy.
“I just picked up a kid from Australia who wants to play college baseball in the U.S.,” says Mortrud.
So far three players have found a college baseball home — Kaleb Fritz (Lafayette Jeff Class of 2021) at Ivy Tech Northeast in Fort Wayne, Noah Perkins (East Noble Class of 2022) at Principia College in Elsah, Ill., and Carson Smith (Knightstown Class of 2022) at Indiana Tech in Fort Wayne. Others are close to signing.
Full Midwest Recruiting, LLC services cost $95.
“What I’m trying to do is give as much honest and real information to families at the best cost,” says Mortrud. “Parents deserve to be told the truth about all facets of the game.
A profile with a players’ vital data goes on a website that recruiters can go to for their specific needs. For example: One coach might be seeking a left-handed pitcher who throws in the high 80’s and has such-and-such a standard test score.
Mortrud sees himself as an unbiased third party who has invested into quality measuring equipment that provides reliable numbers.
“The only thing worse than no information is bad information,” says Mortrud. “I don’t want to waste a (college) program’s or a kid’s time. Let’s be honest from the beginning.
“I have to maintain my credibility.”
Players can also be seen at Midwest Recruiting, LLC-hosted recruiting events. The next ones are a Fall Showcase Oct. 2 and Scout Series Oct. 3 at Saint Xavier University in Chicago. The first is a pro-style workout and assessment. The second includes spots for teams and individuals.
A Scout Series event is scheduled for June 25-26, 2022 at Huntington U.
Mortrud has experience as a baseball parent and travel ball coach. He is now with the Midwest Pack (run by Westview head coach Jason Rahn) and was with the Eastside Irish before moving from central Ohio back to Indiana six years ago.
“College baseball is a job,” says Mortrud of the long days and year-round commitment it takes at that level. “(Players and families) need to know what college baseball is.
“This may not be for you. How bad do you really want to play baseball?”
Ultimately, the decision is not for the parents but the student-athlete.
“That kid’s got to decide what he wants to do,” says Mortrud.
Nick Mortrud (Westview Class of 2021) — Aaron’s oldest son — made decision to not play college baseball.
“I know what its like to come through the recruiting process as a parent with a kid who does not want to go on after you’ve spent all that time and money,” says Aaron Mortrud.
Matty Mortrud (Westview Class of 2023) has more high school and travel ball to play before he might go to college.
Midwest Recruiting, LLC is on Facebook and Twitter. In the past week, Mortrud shared on Twitter what it takes to make it at the NAIA and NCAA Division III levels. Those numbers appear below.