BY STEVE KRAH
An Indiana native is about to reach a baseball broadcasting milestone with an Ohio-based team in Michigan.
Tom Nichols, a Muncie native, will work his 4,000th minor league game (radio and television combined) on Wednesday, Aug. 8, if the Dayton (Ohio) Dragons of the Low Class-A Midwest League are not rained out between now and then.
In his 31st season as a baseball play-by-play announcer and his 11th in Dayton, Nichols is in some rare company.
By his calculations, Nichols trails Curt Bloom (Birmingham Barons) by a few games. He counts Bloom as his longest friendship in the business. Though Bloom is a year older than Nichols, they share the same birthday — Feb. 9. They first crossed paths in the Carolina League and then for years in the Southern League.
“I’m sure I’m in the top 10, but not sure if I’m in the top five,” says Nichols of the longest current radio voices in the minors.
Nichols, 54, was born in Muncie, Ind. At age 7, he became a fan of Cincinnati’s “Big Red Machine.”
Al Michaels was the Reds play-by-play from 1971-73 and young Tom only missed games when he was playing himself.
“You used to be able to your ride bike through neighborhood and listen to the game because someone would have Marty and Joe on there porch,” says Nichols. “In those days, only 10 or 15 games were televised.”
Another way to keep up with the Reds — and baseball — in the ‘70s was by subscribing to The Sporting News. The publication came in the mail each Friday and Nichols devoured the box scores and stories after getting home on the school bus.
He played baseball at Delta High School in Muncie, where he graduated in 1982.
While at Ball State University, where he got his diploma in telecommunications in 1986, Nichols called high school football, basketball and baseball for WWHC in Hartford City and one season of Ball State baseball for WERK in Muncie.
He was the news director WLBC in Muncie for almost three years after college when he got his professional baseball broadcasting break.
Getting up the nerve to call Kellman for some advice, he was presented with the opportunity to be a No. 2 voice when musician duties took away.
Nichols did that during the 1988 and 1989 seasons.
“I’m eternally grateful to Howard Kellman for giving me that opportunity,” says Nichols, who has taken the opportunity to pay it forward mentoring young broadcasters as they serve as his second during Dayton home radio broadcasts, take the whole game when Nichols is on the TV side and work extensively in media relations.
“I do that because somebody did it for me,” says Nichols. “We’ve had one every year. Many have gone on to be No. 1’s.”
Owen Serey was in Dayton in 2008 and went on to be the voice of the Midwest League’s South Bend Silver Hawks.
Others who assisted Nichols in Dayton and moved on to lead play-by-play roles include Mike Couzens (Fort Wayne and now with ESPN), Brendan Gulick (Delmarva and now in Cleveland area radio), Keith Raad (Staten Island) and Alex Vispoli (Winston-Salem, Frisco and then the Ivy League).
Bill Spaulding has carved his niche in the broadcasting world by calling Olympic sports for NBC.
While Nichols is with the Dayton all-year and does many things including speaking engagements and has come to thoroughly enjoy audience Q&A’s, the Dragons No. 2 position is seasonal — March-to-September.
Nichols’ first No. 1 gig was with the Kinston (N.C.) Indians of the Carolina League, where he worked for the 1990 season. Jim Thome (just inducted into the Ball Hall of Fame) led the future big leaguers on the Cleveland Indians-affiliated team. A couple others of note were Curtis Leskanic and Robert Person.
“He had a tremendous knowledge of the game and was very colorful person,” says Nichols of Piersall. A Chicago Cubs farm team at the time, Nichols followed the exploits of future MLB players Brant Brown, Mike Harkey and Amaury Telemaco.
Moving over to the Fort Wayne (Ind.) Wizards (Minnesota Twins), Nichols surveyed action from since-razed Memorial Stadium — aka “The Castle” — and saw future big leaguers LaTroy Hawkins (who went into the Indiana High School Baseball Coaches Association Hall of Fame in January), Torii Hunter, Corey Koskie, Matt Lawton and A.J. Pierzysnki come through town from 1993-96.
Nichols’ career path took him south to present diamond descriptions to fans of the Mobile (Ala.) BayBears (San Diego Padres) from 1997-2004. Matt Clement, Doug Dascenzo, Brian Lawrence and Jake Peavy were among those on their way to the majors. Lawrence is now the pitching coach for the Midwest League’s South Bend Cubs.
During much of the time Nichols was in Mobile, he was also an executive director for a franchise management company — Victory Sports Group.
From 2005-07, Nichols was director of broadcasting of the Gary SouthShore RailCats of the independent Northern League. Jermaine Allensworth, an Anderson, Ind., product who had played in the bigs, was with Gary in 2006-07.
Nichols took his current position — Director of Media Relations & Broadcasting at Dayton Dragons Professional Baseball — prior to the 2008 campaign. Dayton’s affiliation with the Reds was one of the things that attracted him about the job.
Hall of Famer Joe Morgan was on the TV broadcast with Nichols this season.
“That was a thrill for me,” says Nichols, who was also pleased when he got to regularly interact with one of his boyhood idols — Ken Griffey Sr., when the former Red was Dayton’s hitting coach in 2010.
Indiana’s own Tucker Barnhart (who was with Brenneman and others for the 2018 Reds Caravan stop in Muncie) plus Zach Cozart, Didi Gregorius, Billy Hamilton and many others have been Dragons and later big leaguers during Nichols’ tenure.
When a Cincinnati player makes a rehabilitation appearance with Dayton and the Reds don’t play at the same time, flagship WLW often picks up the Dragons broadcast.
“Put this one in the win column” is the phrase Nichols uses to cap every Dayton victory.
He says he may have subconsciously picked up descriptive phrases from all those years of listening to Reds broadcasts and recordings of them on his parent’s living room stereo.
But other than the win-capper, Nichols makes it a point not to have signal calls.
“He told me, ‘People tune in for the game, not for you,” says Nichols of Harwell. “When you put yourself ahead of the game, you’re cheating your listeners.”
Nichols does not cheat on his homework either.
“Preparation is key,” says Nichols. “I believe in that strongly.
“That’s the most important thing. The more experience you get, the better you get at preparing.”
Nichols gathers plenty of facts and has them at the ready to use during the game. He knows that he has a three-hour broadcast to fill. On the road, that’s solo. He familiarizes himself with players and coaches and any pertinent storylines around the Dragons or the opponent.
He has at his ready a sheet full of the “last time” nuggets. Who was the last Dayton player to go 4-for-4 or hit three home runs in a game? His list tells him.
For the past two decades, Nichols has been using a ledger-sized scorebook that he devised with the help of veteran Adams, Blackford and Wells County radio man Bill Morris. It gives him room to right in facts about each player, including key statistics. For opponents, he will list things like their college and draft round.
“This way you’re not looking through a media guide,” says Nichols. “Without wasted time, you can quickly mention how many homers has if he just hit another one.
“It is time-consuming. But if you’re willing to put in the time, there will be rewards.”
The most rewarding thing to Nichols is spending time with family.
His parents — Tom Sr. and Fran Nichols — are retired and live in a country house outside Muncie during the summer months and in Marco Island, Fla., other parts of the year. He was a firefighter in Muncie and she an accountant.
Tom Jr. is the oldest of three. There’s also brother David Nichols and sister Kelli (Nichols) Dulaney.
David Nichols is a former Delta basketball player who was one year ahead of Matt Painter (now the Purdue head men’s basketball coach) and played hoops at Huntington University. He works in claims resolution in Indianapolis.
“David is the better athlete,” says Tom Jr., who was inducted into the Delaware County Athletic Hall of Fame in the coaches, contributors, media, officials category in 2009. “I was very average.”
Uncle Tom is close with David’s two children — Kaylee Nichols (a volleyball player at DePauw University in Greencastle) and Matthew Nichols (a former Delta basketball player).
Kelli is employed by Delaware County 911.
With his trusty ledger-sized scorebook in front of him, Tom Nichols broadcasts a Dayton (Ohio) Dragons baseball game. He is in his 31st season as a play-by-play man — 11th with Dayton — and is nearing his 4,000th game broadcast, most of those on radio and about 200 for Dayton on television. (Dayton Dragons Photo)
Tom Nichols, a graduate of Delta High School and Ball State University in Muncie, Ind., does a stand-up during a Dayton Dragons telecast. Nichols has been doing minor league baseball play-by-play since 1988 and has been a No. 1 voice since 1990. He started in Dayton 2008. (Dayton Dragons)